If you want to maximize your profits from google adsense, you must first realize that there is a very small margin of error in which you must work. Failure to work within this margin will leave you exactly where you began your internet venture...or maybe with a few accumulated pennies over a month or so. Below are a few things to consider before thinking about why your website isnt making the money you are looking for.
1. While yes, you get paid per click, it is also true that you get paid for each 1000 impressions. So why choose the largest possible banner styles? If they do choose to click, they have more to choose from. The common myth is that you get an impression for each unit of code present. False. You recieve an impression for each ad shown. If you've ever looked closely, there are times when only 3 ads will appear in the Leaderboard (728 x 90) where typically 4 ads are supposed to be displayed. This will consequently translate to only 3 impressions. Nice segue into our next topic...
2. If you want an aesthetically pleasing site, you will probably not profit well from adsense. All of the most profitable websites using adsense are chocked full of adsense banners. Essentially, when scrolling the page, these websites (however not so much blogs) have adsense in view of the reader at all times. The tackiest, and often most irritating, websites are usually the most profitable. If you opt to making money over easy navigability, then you're on the right track to benefitting from this service.
3. Content is grossly important because afterall, that's what google is looking when matching ads to your content. However, people often make the mistake of creating a website about what THEY want, instead of a site that will generate revenue. For example, ads for things such as, dating tips, recipes, and apparel will often have a lower Cost-Per-Click than ads for Medical Advice, Legal Services, Electronics, and Credit Score Inquiries.
4. You must run a site that people will have a reason to return to. Anythign that offers a service is always good such as freeweblayouts.net that people use on myspace, or Weblogs, Inc for people like you and me. Also, sites that have constantly updated information will lead visitors back to your URL; especially if they know that they can expect something new and can leave with something new as well. Since you probably don't have the resources to accomplish this however, you need to run a site which can slip into high search indexes and be clicked while inadvertently searching for that match.com or techforless.
5. Overload your site with highpaying key words. All you have to do is Google "top paying keywords" and a whole world of potential site topics or keyword and meta tag insertions will open up to you. http://www.rumler.com/google/adsense/top-paying-keywords.php
6. If you put all of this together, it sounds like I am suggesting that you run a site which focuses software and looks horrible. Maybe, however the one important this to consider is that only the best or the best are making the big bucks from adsense. Everyone else like you and me is forced to pick up what little scraps are left. Because we dont have the starting capital to dump into paying high level analysts and consultants, we must make the little money left any way we know how. So since the venues and opportunities are there, why not go for them?
1. While yes, you get paid per click, it is also true that you get paid for each 1000 impressions. So why choose the largest possible banner styles? If they do choose to click, they have more to choose from. The common myth is that you get an impression for each unit of code present. False. You recieve an impression for each ad shown. If you've ever looked closely, there are times when only 3 ads will appear in the Leaderboard (728 x 90) where typically 4 ads are supposed to be displayed. This will consequently translate to only 3 impressions. Nice segue into our next topic...
2. If you want an aesthetically pleasing site, you will probably not profit well from adsense. All of the most profitable websites using adsense are chocked full of adsense banners. Essentially, when scrolling the page, these websites (however not so much blogs) have adsense in view of the reader at all times. The tackiest, and often most irritating, websites are usually the most profitable. If you opt to making money over easy navigability, then you're on the right track to benefitting from this service.
3. Content is grossly important because afterall, that's what google is looking when matching ads to your content. However, people often make the mistake of creating a website about what THEY want, instead of a site that will generate revenue. For example, ads for things such as, dating tips, recipes, and apparel will often have a lower Cost-Per-Click than ads for Medical Advice, Legal Services, Electronics, and Credit Score Inquiries.
4. You must run a site that people will have a reason to return to. Anythign that offers a service is always good such as freeweblayouts.net that people use on myspace, or Weblogs, Inc for people like you and me. Also, sites that have constantly updated information will lead visitors back to your URL; especially if they know that they can expect something new and can leave with something new as well. Since you probably don't have the resources to accomplish this however, you need to run a site which can slip into high search indexes and be clicked while inadvertently searching for that match.com or techforless.
5. Overload your site with highpaying key words. All you have to do is Google "top paying keywords" and a whole world of potential site topics or keyword and meta tag insertions will open up to you. http://www.rumler.com/google/adsense/top-paying-keywords.php
6. If you put all of this together, it sounds like I am suggesting that you run a site which focuses software and looks horrible. Maybe, however the one important this to consider is that only the best or the best are making the big bucks from adsense. Everyone else like you and me is forced to pick up what little scraps are left. Because we dont have the starting capital to dump into paying high level analysts and consultants, we must make the little money left any way we know how. So since the venues and opportunities are there, why not go for them?
posted by Goose at 8:23 AM
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